Transcript: Success in SEO with Olga Zarr – DS489

Doug: Hey, what’s going on? Welcome to the Doug show. And this is kind of a special episode because we are going to dual broadcast this on another show as well. My very good friend Olga Zarr is joining me today. So do you want to do a little intro for your show too?

Olga: Hi, I’m Olga Zarr, I am Doug’s friend. thanks to Doug. One of the things I did, thanks to Doug, was to start my own show. So I will be, so I’m very happy that this, video will also be on my show. I am an SEO consultant and today we want to talk about SEO success and kind of define success SEO success from our own perspectives and maybe share some tips or have I spoiled it?

Doug: That is that’s perfect and It’s going to be an interesting conversation, and I think, you know, people that have listened to some of my more recent shows and follow what I’m currently working on, I have moved a little bit away from SEO, especially sort of the pure SEO that you’re doing, and you’re consulting on Olga, and I’m focusing more on like general personal branding.

And other areas aside from just a pure content site where I started with like niche sites and stuff. So yeah, we’re going to talk about like kind of defining success in general and then focus on SEO. And then we’re going to go through like some specific tips that. Maybe people can apply directly, whether it’s directly with SEO or maybe it is more around personal branding.

Like I said, my focus has shifted a little bit and I could talk about that some too. Now, for the people that don’t know you, Olga, can you give a little bit more of an intro about yourself? Like maybe your background as an SEO consultant and professional.

Olga: Yeah, sure. So, my brand, the name of my brand is SEO Sly.

This is, this is my website, my channel, my podcast. So I’ve been in SEO for, I think, more than 12 years now. For the past three years, I was doing a little bit of, , consulting and I was still having a job. For the last year, I have been, , Full, full time, , independent, , SEO consultants. So, , my career has shifted recently, I can say, and having been through different stages of an SEO career, like starting at the, at the SEO agency, being an in house, being the SEO, director at some point, having at some point, having two jobs, two full time jobs, going through all those different, different stages, and also building my brand during that time, I think I.

Gathered a lot of insight into, into, into success with what success in SEO means for me and how it evolved. So, my specialization within SEO is now SEO auditing. I mostly do client, client work. But on the side as my side hustle. I, I share my knowledge about SEO in the form of articles again on my YouTube, on my podcast and so on.

I hope that’s, that’s enough of an intro.

Doug: That’s perfect. And I’ll, I’ll do a little bit of an intro as well. So I started in 2013, so about 10 years. So I’m a little less experienced in the funny thing as I. Talk to more professional SEOs who either run agencies or are, you know, freelance consultants or even in house SEOs at, you know, bigger companies.

The, the knowledge that I have. makes me you know, aware of SEO. And if I talk to a mainstream audience, if I talk to my parents, friends, or whatever, like I know about search engines, I’m an expert in that area. But if I’m in a room at a conference where the focus is SEO, then I have very little, like real in depth knowledge.

So it’s super interesting to learn more and more in the depth that. that people can get into for schema markup and maybe like knowledge panel, you know, strategies. And I just don’t know as much. So it’s been interesting being around experts, like real super in depth experts that have, you know, the equivalent of like a PhD in SEO.

So my background was mainly with niche sites and it was just on the side. When I got laid off, I grew the affiliate marketing business into something bigger and started offering online courses as well. So I had an email list from the beginning and kind of, I mean, I really tried to insulate myself from like Google updates, which that’s a thing that comes up all the time, especially in 2022 and 2023.

There have been so many updates. really devastating and there’s been a lot of chatter about, you know, are these updates even better? Like these results are not that great. And it’s kind of, it’s very weird to see the shift. And there was that verge article that came out a few months ago in November, I guess.

And, you know, some people were pretty upset. And did you read the article, Olga?

Olga: Yeah, yeah, yeah. Maybe not like entirely, but it wasn’t really optimistic and positive about SEOs.

Doug: Right. Well, you needed to finish the article. So that I interviewed the journalist the other day. So I don’t want to go on a huge tangent, but I interviewed the journalist because I was like, this article is great.

So if you finished it. She also said, ah, I don’t know if Google’s doing a great job either. So that was the thing. A lot of people didn’t finish the article. So, okay, I’ll bring it back on track. So my background really has shifted as or not my background, but my focus has shifted as I have grown as an entrepreneur.

And I thought, well, I don’t want to go to battle with Google every single update and try to figure out what’s going on. So I’ve. Started to focus more on creating content around the areas that I’m interested in, which makes it a lot more fulfilling. And me personally, I never did client work. And as soon as I tested it, I thought, well, I don’t, I don’t think I want to run an agency or do client work.

It’s not, I don’t have enough control over my time. If I’m working with clients. So I I’ve shifted far away from that and try to really maximize the control that I have over my time. So, so that’s me. I think maybe we can get right into the details of like defining success in SEO. And I’ll turn it over to you.

I’ll go for this.

Olga: Okay, sure. So initially when I was starting out. The definition of, of success in SEO for me was, was to become was to learn SEO to actually know how it works, what to do, because like I was starting with this site build it program. I think you remember that when you were, when you were going through a course and doing that course, you were creating a website that was actually earning, could earn potentially money for you.

So at first it was for me to learn, then it was to actually make money with SEO because I. I don’t come from a very rich background. So earning like even a bit was, was like, would, would, would be a total, total game changer for me. So, so. This was my goal, my definition of success, earning money from SEO for, I think, a couple of years.

When I actually started to earn some money, then it was more about maybe let’s become maybe let’s, let’s get a new title. Let’s become a senior SEO at the agency. Then let’s Then I was able to become a director of a CEO, which, which also like sounded great. So those titles sounded, sounded great.

Then I kind of felt that this is not the place I really want to be. I want freedom. I want to be my own boss. And the success meant for me that I can say that I can give up all the jobs and I can. Walk away from jobs, not having an SEO job, any job ever in my life again, and simply being an SEO consultant.

So I was able to realize that last year. It was like total success for me because both financially and money wise it’s changed. And the way I felt about being free, it’s changed things completely. But this year next year, 2024, I think the success will be for me to be able to balance SEO, SEO I work, client work, all the things I’m doing, my branding, with actually life, getting this work life balance.

Because I love SEO so much that, that I completely, I think, kind of blended my life with SEO and My life became SEO, SEO became my life, and I don’t think this is a good place to be for, for too long. So, so, so this is my, my definition of success. Now being able to balance what I love being free, having enough money to live the lifestyle I want.

but also like having other things in my life as well. What about you?

Doug: Very close in the beginning. And it certainly shifted over time. When I first started, my goal was to earn 350 per month with an affiliate site. And maybe it was good timing. Maybe it was luck, probably mostly luck, but After discovering the concept of like making money online and SEO in general, I think it was only like five months, four months, something like that.

And I hit 350 a month. And like many good SEOs, I had like a, a very fast trajectory, a very steep climb. And within six or seven months, I made like 6, 000, which I, which was amazing, right? Huge amount of money. And I thought I had everything figured out. It quickly followed with an SEO manual penalty for Google.

So there’s a lot of stories like that, especially in those days where we were practicing gray hat a little bit more, but you could grow really fast, but if you could grow fast and you could lose it really quickly. So I had a lot of, you know, rollercoaster rides along the way, but like you, I was obsessed and I was really into it and a lot more in the weeds, writing content doing keyword research, which is, What’s kind of like my area of focus.

So I mentioned earlier that some of the more advanced SEOs that do this full time and are deep in the weeds currently, they’re very good with say like on page or some of the more technical aspects. I am very good at keyword research and that’s an area that I focused on quite a bit, but over time. I went from, Hey, I want to make a couple hundred dollars a month on the side to I would love to replace my full time job.

And my hand was forced when I got laid off. So I thought now’s a great chance to work harder on it. And one thing that I have been proud of is a lot of folks that have a course business. They often make more money with their course than they do. with their affiliate sites or whatever it is they’re practicing.

And it’s often frowned upon in the make money online world because people were like, Hey, if it was so good, why don’t you just stop teaching it and then do more of the work? So for most of my online career, I’ve made about the same on both sides. Now, as I’ve exited some sites and kind of moved on into other areas, it’s shifted, of course.

When you sell the sites, you get a huge lump sum, but then you move on with your life and that’s what I’ve been doing. So at this point, like I don’t define like SEO success monetarily. It’s more what you talked about. It’s more lifestyle. And like, is this a business that I want to run? Like we’re designing our own companies and our own roles.

So we can only blame ourselves if we end up doing work we don’t want to do or working. And the thing is, like, as you’re going through the transition, I found for myself, you say yes to almost all the opportunities that come your way, because in the beginning we didn’t have any opportunities, so we needed to say yes to figure out what worked and what we liked, but then what happens, and especially after you started your podcast and you’re getting more traction, you’re speaking at events, I think, and you’re writing in different places, like all the opportunities that come to you are going to be good.

Pretty much all of them. So you have to say no to very good opportunities that you would have jumped at before. So you have to only pick the ones that are awesome, the ones that you want to do with people that you want to do with, that gives you flexibility. It’s really hard to like switch, but you have to literally just say no to most things that look awesome.

You have to say no to things you want to do for things that you want to do more.

Olga: Yeah, totally. Totally. This is like, this is something I have started doing, I think this year, because like. Like two years, three years ago, when I started like becoming visible online, yes, I would say yes to everything, but now I just like I would go crazy, I would, I would have to like hire 100 people, but I, but I don’t want to, I don’t want to grow into an agency.

I want to keep that relatively free lifestyle where I don’t have to manage a lot of people. Maybe I will hire a VA and that’s all I am planning on doing. So, and regarding The income in my case it was a bit strategic. So I waited until I get around half of my income from my, my side clients or my side projects and half from the, from the employer.

And, and then I kind of, said I’m done. This was the best, the best decision I made at that point. So it wasn’t that I wasn’t like forced in the way you were, but maybe Maybe if I were forced to do that, like five, six years earlier, I think my trajectory trajectory would look a bit better, but like we cannot change the past.

Doug: Right. I honestly was lucky to get laid off because I had a remote job that paid well with awesome benefits. And I was starting, I had a lot of autonomy there. So I was starting to take my ideas that I. I wanted to implement and I wouldn’t get approval. And I would just start doing something with my team.

Like, hey, let’s try something different that I read in the four-hour work week. And the management didn’t like that at all. And that’s, I think that’s why I got laid off. I mean, I was the first in this, this string of layoffs that lasted like a year or something like that. But I was one of the better managers.

So they, they really shouldn’t have laid me off. But I was like doing all this. All the stuff that they didn’t like because I was treating it like an entrepreneur instead of a middle manager that was like just trying to follow the rules. I was like, let’s try something new. I kept doing it over and over again.

So eventually they were like, let’s get rid of this guy. But well, let’s shift. I know we want to talk about some tips for SEO success in 2024, which is it’s tough to do. There are people that make all these predictions but, but we don’t know the future. One thing, I, I didn’t tell you I was going to ask this, but I heard the question posed.

So we have a lot of things we could predict. Maybe the changes that are going to come, and that’s what we usually focus on. What do you think is going to stay the same in 2024 that usually stays the same?

Olga: That’s a good question. I think SEO I think companies will, still need help of, of SEOs. Even though even if the form of SEO the Google changes or how search results are presented changes, I think companies will still need our help to figure things out.

So. I don’t think SEO is going to like in the, in the form we know it is going to die next year, maybe a little bit evolve. But still, I think the fundamentals of SEO should still work as they were working, as they have been working for like, I don’t know, past 10, 15 years. So that would be my prediction.

What about you?

Doug: I agree generally with what you’re talking about. And I’ll try to Be really specific around the content area. So even though I whine and complain, just like everyone else that Google gives us these guidelines, like, Hey, create. High quality content and make sure you have some experience and be an authority and Right for the visitor right here the searcher all the normal stuff even though I Would get frustrated with that advice that is solid and I would I would go further, right?

So I asked the question, but I’m also gonna answer a different one. The thing is If you take those ideas and just put it into different formats, it will meet the audience where they are. And the thing is, video is hard, right? You started doing your, your videos and channel and tutorials and being on camera is rough.

I was complaining earlier, you know, I didn’t fix my hair properly this morning. And I was a little nervous to get on camera. So it’s tough, right? It’s hard to get in front of the camera or even just do audio. Even if you’re doing no video at all, fairly difficult knowing that people are going to listen to it.

And I think if you take. Your well written content and repurpose it to different areas, video, and audio. That’s, that’s the move that I think will separate you from your peers and you’ll be competing on a completely different level than other people that are not doing those two formats, which are, like I said, it’s difficult and you end up getting into like, are you creating a personal brand, which some people don’t want to do, and maybe they think it sounds stupid or something, but.

What it allows you to do is just whatever you want. Like it, it doesn’t matter. Like if you’re interested in it, you could just move forward with it. And you don’t have to cater to the topical area that Google thinks you’re associated with. So you’re like, I don’t know if I should publish that on my blog.

I don’t care. I publish whatever I want. And I know, I mean, I’m a decade in, right? So it’s easy for me to say, but at some point I had nothing. I didn’t know what I was doing at all. So any thoughts on that, any thoughts on like,

Olga: I think this is, this, this is a great, a great tip. Something I also have been doing for some time, and I think you can also do it in reverse when you have now, when you have ChatGPT.

So what I have also been doing this year is I have a video. So, because I don’t write transcripts or anything, I don’t plan my videos. I always record them on the, on the spot. So very often when I recorded the video, I transcribed it and then I put the transcript into ChatGPT, fed the ChatGPT with some SEO rules and asked it to write an article about that.

I’ve, I looked for some keywords that may potentially this article may potentially rank for I optimized the article and in some cases of those articles with embedded video and embedded podcast. They do rank so doing it this other way is also is also a huge time saver Especially if you are not into writing blog posts

Doug: And this is how i’ve been using ChatGPT quite a bit and you can go You know in many different directions So if you have a blog post that you know is good or maybe I didn’t write it Let’s say I find three or four blog posts that are very good on a topic I’ll feed them into the ChatGPT and then say create a podcast outline in a series of questions and then That’s my research, right?

I maybe still need to go reference the reference material at the beginning, but generally I have the outline or I could say, Hey, I’m going to interview Olga and here’s the topic. Here’s some background information. What questions should I ask? And then it makes it super easy. But your idea about you know, taking that transcript, creating a blog post, that’s, yeah.

A perfect application. Now, what SEO rules do you use for ChatGPT? What do you tell it? Can you share those?

Olga: Yeah, yeah, sure. So, basic SEO rules. So, I, I, I, I’m telling ChatGPT what keyword or keywords I want to rank for. Then I want the article to have specific to have a lot of headings, subheadings.

I want to have that target keyword in all the headings, subheadings. I always also feed, ChatGPT with the entire article. Once it’s written. Once it’s written, and ask it to, to write 10, 15 FAQs about that topic. And of course, with FAQs, they are also marked as headings, H3 headings, for example.

There, there is this phrase as well. And of course other on page SEO things like adding this, this this keyword to title, meta description to alt text of images. So basically anything I can do in terms of on page SEO plus internal linking. And ChatGPT is pretty okay with doing that. Very, sometimes you should, you, you have to, you won’t, I don’t advise creating the entire article, especially a longer one with one prompt, but you can do a section by section and.

This is, this is the quality I think is enough, but of course you have to proofread it.

Doug: How, I guess I’ve heard a lot of people say, Hey, I don’t want to do the whole article at once, just do a section. What happens if you try to do the whole article versus just a section at a time?

Olga: Very often it ends up way shorter than I want, even if I say say it to ChatGPT, write that many words and it kind of starts becoming like shorter or less detailed at the end.

I think this is, the way this autocomplete mechanism works. It kind of, at the end it, it becomes a little bit worse. That’s why I usually ask ChatGPT to create the outline. And then I take those specific one, two points from the outline and then create with, with specific prompts, those specific sections.

I also tested a lot of like fully automated tools where like you, you create like the entire process, like that, that at the end, you’re supposed to get like the, I don’t know, three. Thousand words, super detailed, optimized article that automatically is published to WordPress. So I was playing with that stuff as well.

But the quality of those articles wasn’t there. So, they weren’t SEO enough. Maybe it was me. I didn’t know how to program that tool. I don’t remember the name of that tool, but going back and forth with ChatGPT, doing, doing that in sections and adding my own images, like publishing it on my own, maybe refining a little bit.

I think this is a good balance between like doing a purely AI, written article and still like adding things from myself. And I have one website where I only create articles this way, like a test website, and so far it’s been like ranking like this. So, but it looks very it looks authentic because there are images.

There is internal linking. There are a lot of, a lot of, a lot of those things, but that content is like 100 percent from ChatGPT. But we’ll see what happens after a few more updates.

Doug: Right. Well, let’s, let’s move into that a little bit. We have a lot more sophisticated AI tools. People are using AI in better ways.

Like we just described. And my friend, Tony Meritato, he has figured out a pretty simple way to feed ChatGPT medical. Journal articles, and then he’ll ask ChatGPT to interview him as an expert physical therapist. And then he ends up with a very good article that has like good reference material, plus his own experience as an expert.

So there’s all these great implementations. So what do you see Google? In say six or 12 months dealing with AI content in general, whether it’s high-quality or low-quality AI content.

Olga: So Google, I think at some point they had in their documentation something that AI content is, is bad, that that they helpful, helpful that content written by AI is not helpful, something like that.

Then they removed something and now it says that they value content. Written for people, not by not by people, but for people. So they, they removed all those, all those notions saying that AI content is bad. So I think I don’t think it is it is like good, for them in terms of even costs to try to, I don’t know, to try to find out whether a site uses AI generated content.

And I think those AI detectors Even no matter how much sophisticated, I, I, I don’t think they can be that reliable. And I don’t think Google would have time to, would have time and resources to try to figure out whether a content is AI written or human written. And I believe they will still focus on the content being full of being free of any mistakes, factual mistakes having this EEAT element being helpful in the, in their documentation there is like, I, I created like the, I analyzed the documentation about EAT, healthful content, core updates, and something else.

And I came up with a list of, I think, 90 things, more or less tangible, that Google values. And within those things, there is also if you are using AI content, you should probably state that clearly or explain why. So maybe this disclaimer is something that may protect you potentially from like harm from Google sites, but, but from Google site.

But still, I would say keeping the quality and, this should be okay. Even for, even because. Even Google, in search results, in featured snippets, it is all AI content. Right?

Doug: Right. So, yeah, they had to say, we’re okay with this because they were just, they were doing the same thing.

Yeah. Yeah. And I, I’m not really sure. I mean, I think Google is struggling because we have laid out a couple of use cases of using AI to actually create something. Probably useful, maybe more useful, right? So I get emails all the time about, Hey, I don’t want to watch your video. I don’t want to watch your long interview.

Can you just give me the transcript? I want to read it. And what we’re doing, we’re saying, Hey, like we’ll give you the transcript. We’ll also scrub it. Right. Cause when we look at this conversation, it’s scattered. I go on tangents, our sentences are fragments usually. And if you have AI clean up a transcript, you end up with a, whatever, 400 word article that has the bullet points.

And that’s all you need to know. Like if you’re just trying to skim and get the pure information out, AI is a perfect tool to extract that from a rambling transcript. So there’s a great use case for that at the same time, you know, when I look at search results and I’ve tried to get some information about a supplement the other day, I ended up on Reddit where there were a few people like trying to.

I, they didn’t know what they were talking about and I don’t know who they are. They’re like some anonymous Reddit user and I didn’t trust them. I’d rather end up actually on an affiliate site where maybe they happen to be an expert. Right. Sometimes, especially in the supplement space. It can be kind of weird, but sometimes it’s a PhD researcher who has a website and you can see that they have a podcast and they have a YouTube channel and they have other things that show me that like they know what they’re talking about.

So I didn’t find any useful information on Reddit, even though for a lot of queries, at least right now when we’re recording this Reddit or Quora, it’s, it’s. At the top, and I don’t want those answers ’cause people are morons usually.

Olga: So, and just one question. Did you happen in the past or now to write articles targeting query Plus Reddit or Quora

Doug: No, I never, I I never did that. But that, that is kind of funny that I mean that, that’s what happened. That’s, I mean, that’s the incentive. Did you do that?

Olga: No, I was, I was going to, but I, I gave it up finally because I. I had like other things to do, but I’m still thinking about that.

Doug: Just do a whole website where it’s like, blah, blah, blah.

Reddit, yeah. All right. Well, as we’re wrapping up here, I want to, I want to ask you, and you’ve had some conversations with some of your friends as well and peers. How do you position yourself as an expert to help build your brand, to help bring on more clients? I mean, I think, you know, as we’re talking about.

Having clients and running agencies and like having the freedom from certain Entities like google or amazon or another affiliate program Yeah, what have you done to position yourself as an expert like overall because you’ve been doing this for a few years To put you in a position where you have like more opportunities than you know what to deal with

Olga: Yeah, okay.

So, I think I started so So this, everything all of this started with me creating a lot, a lot of very detailed, very like, comprehensive articles about specific things in SEO, because like, I, I already had a lot of experience when I started my blog in 2020. And I was, I was always, I was always having those perfectionist tendencies and like trying to do everything in the best way, in the most comprehensible one, to the point of the extreme very often.

But this is, I think, something that started the ball rolling because After creating those, those articles, someone picked it up, then someone shared it on Twitter, and this is kind of how it all started. Then I was invited to a podcast. Then something else happened. I was interviewed somewhere. Then I was invited, I think, to SMX Advanced.

And it all started with for me, it was like the willingness to share my knowledge and to share like my entire processes, like I did with my SEO audit process, which was like a very, very long list, like 30, 000, I think K word, 30, 000 words like the entire audit process. It was, I think that’s long.

So the one that was stolen by the way. So, giving to the community, I would say. And then of course podcasts YouTube and finally, like, starting my own show, my own podcast, my, my own YouTube newsletter, newsletter as well. So I think a lot of my leads also come from from videos where I audit websites or there was a video when I was auditing my own website and presenting all the SEO flaws my website has.

So I think this one also landed me a client. So I would say this honesty and sharing is, is the thing to, to build yourself, to position yourself as an SEO professional.

Doug: And I think the, the other area that we don’t talk about often, especially any sort of commerce, right? So if you’re selling services, if you’re selling online courses, even physical products, or if I had a coffee shop in the town that I live in, if you.

Spend time, especially on a podcast where the connection you have with a listener is it’s it’s something different. I’m a big podcast listener myself. I know you are too. And you just feel like you know the person especially if they Give you a few details in their show. It works as well on YouTube and there is something about the visual Component.

However, on YouTube, there’s a lot of distractions and even if I like a creator I might not watch all of their video or all of their videos because there’s a lot of other things I can go check out so that said the point is you can have a really high conversion rate because there’s a A trust there between you and the listener and again, I’m a, I’m a listener myself.

So I know I’ve, you know, donated to shows that I liked where I was learning about brewing beer for years. I donated whatever, five bucks a month to their show. Thousands of other people doing it too. And that connection is not talked about too often, but it really will boost your conversion. So if you’re thinking, Hey, I want to do some freelancing or I am a freelancer, or I have a course business and I don’t know how to boost conversions.

If people can actually like get to know you, it’s going to make a huge difference. Now, not everyone’s going to like you and that is okay. And you’ll get some negative, I get a lot of negative comments out there. Do you? Yeah, I do. I do. The on my other show, especially, and then I’ll, I’ll, I’ll move on here, but on my other show, Mile High Five, my host and I, we cuss, just like on this show, we cuss occasionally.

And for whatever reason, we probably like half our reviews on. Apple podcasts say it could be an okay show. I don’t know why they cuss this show is not appropriate for kids, blah, blah, blah. And I’m like, it says explicit on there. Like we can’t set the expectations as are anymore. Unless we say like we, we cuss in the title like every time.

But anyway, yeah, there’s a handful of negative reviews. The thing is it repels some people, but other people like our show because we sound. More authentic, at least for the audience that we’re trying to attract. So anyway, any thoughts on the conversion as far as having a show?

Olga: So I would say, I would say the same the conversion, the conversion rates are way better than they were.

For example, just in the case of me having a website, without my face on it or anything like that, because like. All the people that came to me, come to me, they always say, I watch this. I, I remember you said that, so they already have a lot of references. So I am kind of this trusted person, their friend already for them.

So, so totally a great point.

Doug: Awesome. Well, we should give many, many more tips, but we’re out of time for today. And I know you have a couple of things in the works. So do you want to tell people where you can, or where they could find you? And upcoming projects and stuff like

Olga: that. Yeah, sure. So the best place to find me is seo sly.com.

I’m also on Twitter, LinkedIn YouTube, SEO Sly. So, um. The current project is something I have been postponing for, for a long time because I didn’t have enough time, because, because I was doing this and that, client work, whatnot is I am finally, finally going to release an SEO course.

Initially, this was supposed to be an SEO audit call course, but it kind of, Looking at what’s happening in the industry right now, all those Google updates, it evolved into something a little bit different. So it is going to be about how to how to audit, how to assess your site. Giving all the things that are happening, all the Google updates, EEAT, Google helpful content, and it will be divided into two parts because like Google is saying a lot of things.

I was able to like write down around 90 tangible things that Google is suggesting we do. So I will talk about all those things, how we can manifest them on, on our sites. How can we, how, how we can audit our sites for them. But there is also the other side of the coin, I would say where. Does, is Google really that smart?

Does Google know how to read a page? Maybe there are other ways in which we can satisfy the algorithm. So in this second part, I will be kind of, I will be a little bit critical of what Google is saying. And if you have done everything correctly, as Google is saying, and you are still not getting results, then there may be these other sites you can also explore.

I’m not saying, like, black hat techniques, like, spamming, but something, that is Probably not necessarily what Google is suggesting, suggesting, but something that works. So there will be like this gray and white hat kind of portion of that course.

Doug: Very cool. Well, I’ll link up so people can get to all your stuff and I’ll, I’ll do the same.

You can find me over on. Niche Site Project, you can find me on YouTube as well. You could just search for me and we’ll link up to it, of course. Now, one announcement, one new thing I’m doing, I’m launching a new podcast, which seems crazy because I already have two. I don’t even have it named yet, but the idea, it’ll be SEO and marketing.

So somewhat similar to what I talk about on the Doug Show. However, it will be for industry professionals. So these are going to be higher level. Topics. They’re going to be more detailed, really in the weeds. And again, it’s for professionals in the industry versus on the duck show. It’s more kind of mainstream general topics and sometimes success stories.

And on the new show, the unnamed show, it’s going to be folks that speak at conferences, like that sort of thing, stories from the field, of course, but really sort of actionable items and a different set of formats for the show as well. So I’m excited about that. And you should sign up for the email list or at least check out this show to get more details about it.

So awesome

Olga: I hope to be, I hope to be a guest on your show.

Doug: Yes, we, I need to talk to you about it and those, there’s some details, but yeah, yeah, we’ll definitely hook that up. Awesome. All right. Well, thanks for being on the show and thanks for having me.

Olga: Thank you. Thank you so much, Doug.