Transcript: Launching a Podcast and FAQ with Amberly Grant – DS492

Doug: Hey. What’s going on? Welcome to the Doug show, and it sounds like I I’m still going through puberty. I guess my voice is not not cleaned up right now. It’s weird.

In the morning, sometimes, it’s like that. But in the afternoon, it’s, uh, usually okay. The topic today is podcasting. We’re gonna go deep Into some, I guess, format type questions and really the nitty gritty of podcasting. If you’re planning to start a new show or maybe you wanna revamp your existing show and I have my good friend, Amberly Grant, joining me today.

How’s it going?

Amberly: Excellent. I like your Delilah voice, though. So maybe you should just podcast in the morning now.

Doug: And we’ve been we’ve been talking for, like, 20 minutes.

My voice was Fine the whole time. So I’m not sure I think I just got nervous. So, yeah, we’re gonna go through a lot of different stuff including formats of shows, The importance of storytelling, how much you should niche down for your topics, guests, and, like, whether you wanna have, like, big name guests or smaller guests. Not that it’s easy to get big name guests, but sometimes it doesn’t move the needle like you think. And procrastination, marketing the show.

Again, some of the more advanced topics, like, once you get past, like, hey. What kind of microphone are you using and how are you editing? But these are sort of, like, Core pieces that you need to understand when you are, like, starting a podcast. Now for the people that don’t know you, Amberly, can you give a quick intro about Yourself, what you do, and we’ll just leave it at that. What you do, what you’re into, all that kind of stuff.

Amberly: Yeah. My name is Amberly Grant. I am heavily involved in the finance world from a personal finance perspective. I run a group called Fintalks. So this is just people who get together every single Tuesday.

It’s a subscription based membership. We talk about different financial topics, and I get to Choose them every single week. So we meet every single week of the year and just have basically a group of fun people talking about things you don’t talk about in everyday life. With that, we have a cruise coming up, so that’s kinda cool. Um, so we have 63 people going on a cruise, a bunch of finance nerds.

So I do, like, in person events with, uh, those types of people as well. I obviously have a day job because that does not pay for all my bills. And I own real estate, and so that helps out a lot.

Doug: Awesome. And you’ve been a guest on my other show, Mile High FI.

So we’ll link up to that so people can hear some of your finance stuff, and we’ll link up to Fintalk. So if people wanna check that out, they can get more information and all that. Totally. So you were gonna be starting a podcast It’s pretty soon. And I I was thinking back when we first met, and it was in Colorado Springs at a an event called Camp Fi.

And I think I was like, I have a podcast. It’s really cool. If you’re ever interested in podcasting, let me know. I think I said that. I was drinking at the Yep.

Amberly: In front of the fridge. I remember where we had this comment.

Doug: Oh, yeah. I do too. Yeah.

And and here we are, like, 2 and a half years later, and you’re like, now I’m really Serious about it. I don’t think you said you were gonna start a podcast right then, but I Oh, I I definitely did. Okay. I was like, podcasts are great. It’s really fun.

And we’ve recorded a bunch. You’re you have a great you have a great presentation, uh, ability. That’s a horrible sentence, but, like, You’re good on the mic, basically. So you’re good on the mic. You don’t have any broadcasting background as far as I know, but you’re very good.

And I was like, you’d be great If you had your podcast or did more YouTube or something like that. So here we are, and you will be starting a podcast probably in What’s been 3 months? Yeah. Yeah. Q 1, q 2 of this year 20 24.

Mhmm. So what’s your goal with the podcast?

Amberly: Yeah. That’s something I’m trying to figure out over the next month, um, of really understanding what it’s about. But my goal mostly is let me tell you a little bit about me and the goal at the same time.

I’m really good at explaining difficult financial concepts Quite simply. Um, it’s something I’ve been praised for for a really long time, and I can get people excited about financial concepts and topics. But I also find Talking about 4 0 1 k’s, Roth IRAs, etcetera quite boring. And so that’s not really what I want it to be about. But I do want learning to be part of it because I’ve been a teacher in the past.

I’ve I’m always all about learning. Right? That’s what my Tuesday Pin Talks is about. I also love having a little bit of a voyeurism into other people’s lives. So for me, I think having guests and that interaction with guests is really important.

And then the other thing that’s really important to me is behavioral science. So understanding why people are doing what they’re doing because it’s so easy to say, hey, Doug. You should have sold your whole life policy, you know, 5 years ago. The numbers didn’t make sense or whatever it was. But the fact is is that someone doesn’t do it for a reason.

And I love to really explore those reasons with people to understand what are pivot points in their life, what are the mindset, like, challenges and changes. So if I had to put a succinct thing together for what my goal is, it’s, um, teaching about financial topics through Interviews 1 on 1 interviews with interesting people where we delve into the pivot and mindset changes and in the background, kind of explain financial concepts.

Doug: Yeah. Okay. That’s a good thesis.

That makes perfect sense. And I think it’s important For everyone to understand, like, if they’re starting whether it’s a podcast or YouTube channel or social media account or whatever, Like, what’s the goal that you’re trying to accomplish? And There should be a couple layers to it. So you told me about the show specifically. Mhmm.

And there is a piece. Right? So you are, Like, there’s a piece where you’re like, am I doing this as a hobby or am I earning money? Right? Monetization.

So What you just said was fantastic. However, how are you gonna earn money from the show if that is a goal for you? It is perfectly valid for someone to say, I don’t care about the money. I’m doing this for another reason, and that is fine. And it it could be any reason you want.

It could help guide you along the way for the format of the show, the topics, and all all the things that we’re we’re gonna cover. It’s all impacted by what the secondary goal is because I think there probably is a monetization piece in here. So what do you think about that?

Amberly: Yeah. In the beginning, I figure I will not be able to get advertisers, etcetera, but I want my listeners to know that that’s always gonna be a part of the podcast.

So Making money to substitute my time is a hundred percent something that I wanna do. In the beginning, I’m just going to advertise my own products, so Fintalks being 1 of them, and that’s where I would like to lead people to is, hey. Let’s have these conversations together. Um, you can listen to me all you want, but, hey. Maybe you have Questions.

Or you want a group of people, and so I wanna lead them to the group to sign up for Fintalks. So that’ll be the first part. And that will help to subsidize whatever time, money, My new MacBook Pro, uh, you know, for for the the podcast. Um, and I have you know, for Fintalks, I did it for free for 3 and a half years, and I realized that eventually you burn So 1 way not to burn out is to make sure that you can, you know, trade time for money at at some point.

Doug: Right.

And then, hopefully, then you could move past that and then, like, not even trade time for money. Yeah. It’s, like, for attention or Maybe you have online courses or some piece where, like, you’re not actually like, where it scales over the water. Yeah. Agreed.

With that embedded, right, like, I think you already started building an email list. Right? Yeah. So you can get people from the email list to Fintalks or to buy something else. So I think that’s solid, and You’re not delusional in that.

You think you’ll be able to earn money right away because it is a it’s a long it’s a It’s a harder format than some others to get, like, traction. But once you do, like, it’s it’s really valuable, uh, the audience and attention that you have.

Amberly: Something else with the podcast for me is that I’ve been really deeply involved in the FI community, so that’s the financial independence community. And I actually wanna step away from that. I found it really interesting that when I I went from a free offering for FinTalks to a paid offering, Most people who are in the Fi community didn’t follow.

It was random people off my email list who I’d never talked to people from who’d heard me on BiggerPockets. Like, the second that that episode aired, I had, like, 3 people sign up within 5 minutes. So I found that I really wanna get away from the Buy community for this 1 and move towards just general people who need financial knowledge and who would wanna join A group of people that they wouldn’t have in their everyday life. Or, of course, like you said. Right?

I’m not gonna talk about, you know, really high level financial concepts, which think the 5 people like. Instead, I wanna talk about, hey. You’ve read 1 financial book. You have a financial adviser. Where do you go next?

Doug: Perfect. And, yeah, that makes a lot of sense. I’m in a at times, I found myself in a similar position where I’m like, It’s not I I mean, I like the the group of people. The group of people doesn’t matter. Right?

But I like the group of people, but it’s like, Okay. I’ve I’ve reached the end of where I’m interested in growing that in that area, and it may be for whatever Health reasons, it could be financial reasons, it could be like, income level reasons where it’s just like, hey. This is very interesting, but it’s just Not where I wanna be right now. Mhmm. So okay.

With that said, it sounds like you have a solid, uh, foundation. You have a good Thesis about, like, what your show is gonna be about, the goal, and all that kind of stuff. So let’s get in some into some of your questions here specifically. Yes.

Amberly: Oh, I’ll ask it then.

Yeah. You can ask. Yeah. Great. There’s tons of different podcasts that I’ve listened to, and I, of course, have the kind of genre that I like.

But do you find that there are lines in the sand between informational storyteller telling and, like, voyeur voyeurism Podcasts. And which 1 do you find audiences enjoy most?

Doug: So I’ve done several different Formats, and I test new ones all the time. Mhmm. The hard part is I only have, like, my small dataset of what I have produced, which is actually more than, like, most people.

So I’ve had, like, 3 shows over time. I’m launching a new 1 alongside you. I’m doing a boot camp. I should have mentioned that earlier. I’m doing a boot camp accelerator, which I’ll put a link in the show notes.

So if it if it looks like it’s closed, you could send me an email, and we’ll figure something out. Mhmm. But the different formats are are interesting. So there can be some additional traction that you get if you just have, like, a pure information show. Right.

And I saw this a couple times when I was launching my show or I was just about to launch it, and I found, I think there there were maybe, like, 8 to 10 minute episodes. Again, the topic doesn’t matter. Mhmm. So 8 to 10 minute episodes, and it was about SEO, but it could have been anything. Mhmm.

SEO and blogging. And I think the person was just, like, reading blog posts that either they wrote or that someone else wrote. I I’m not even sure, but they were very short. They had 0 personality, and I was like, why is this show doing So while they’re, like, reading the most basic shit Mhmm. And I think it was just a great show for people getting introduced to blogging.

Mhmm. So someone might find it say, oh, I don’t know any of that stuff, and I was more advanced at the time. And they download a bunch of of those episodes, which kinda boost that show in the rankings. And this is gonna come into marketing later. I’m not gonna spoil the whole thing, but That short format was really good.

But I listened to a handful of episodes, and I was like, this is boring as shit. Who is this person even? Like, do they have any credentials? They had no storytelling abilities at all. Like, it was void of all of that.

It was just, like, a listicle with, like, Kind of some information. And at the end, I was like, oh, yeah. I learned something. And then I was like, I didn’t learn anything, and there I don’t remember any of it because there’s a story. Yeah.

So with that said, there can be a format where you you mix the 2 together enough, and I think that’s what I’ve I tried to do where sometimes there’s, like, a a shorter format show, very information dense, maybe with some story around it. Right. I have tested just the shorter ones. I think variety is really good. Mhmm.

And when I find shows that I enjoy and I keep coming back to, they they do have different formats, including interviews. So all that to say, I think the answer is do a blend Mhmm. And then Helps you from burning out as well Yeah. For the variety. And you might find that 1 of them performs better or that you enjoy more or that’s, whatever, easier and more sustainable to do, and then you could Do that 1 a little bit more.

But overall, if you’re just asking me, I would say pick several formats. In the accelerator, I’ll have, like, different formats that you can use with sort of, like I don’t know if I wanna call it a formula or blueprint or something like that, but something that you could follow. And Here’s how you could do an interview. Here’s how you could do, like, a response to something out there with, like, a roundup with The opinions of other people in your community. Right?

So it varies it for the audience, and it varies it for you, and you have different abilities to To market and have other people help market, like, with a roundup, like, they may share that Right. Episode out there. So there’s a lot of different ways you could approach it. But, ultimately, I think it comes down to what you could produce for the long term Right. Versus, like, anything else.

Because if I told you the perfect formula Yeah. But you it’s too hard and it takes too long and then Yeah. Whatever. Like, you’re just not gonna do it. So what what do you like to listen to?

Like, if you had to describe the format of the shows you like to listen to, which do you find most enjoyable?

Amberly: For me, I find informational storytelling is, like, the most interesting to me. There’s a podcast called Stuff You Should Know. The hosts are hilarious. They have, like, banter at the beginning, then they go into a topic and, you know, they they’re laughing about it.

They might have a little personal story they put in there. But, really, I’m learning all about Mount Zubius or I don’t know. Yeah. I think that’s what that’s called. Uh, you know, or I’m learning about Trickle down economics or or whatever it might be.

And their topics vary. It’s you know, every week you have no idea what you’re gonna get. It’s not just 1 thing. So they didn’t niche down on, like, Industry or anything. Right?

It’s just they do the same thing over and over again with different topics. So I really like that. Super general.

Doug: Yes. Yeah.

Yeah. And for the voyeuristic format, what would those be

Amberly: like? I think about, uh, Ramit Sethi and his podcast. Right? The, um, uh, oh 0 my god.

What is I Will Teach You to Be Rich. Thank you. I Will Teach You to Be Rich podcast. Right? That’s, like, into people’s lives.

He’s teaching. I I love his, like, back. You know, you hear him in the background all of a sudden where he’s Talking to them, it’s recorded later, and it’s like, I hate MLMs. Let me tell you, you know, 99 percent of people won’t make it. And I think it’s really great Have these tidbits of information.

So I keep that in the back of my mind for my own podcast where we might have a guest and we don’t there’s no time to explain the concept while the guest is on it, but maybe, It like, I jump in with a little, hey. Did you know this? Right? And I like when he does it. I don’t know if other people like when he does it, but I find that really Mhmm.

It’s informational, but also voyeurism.

Doug: I think some of my for the people that aren’t familiar Ramit, He interviews couples that are having some struggle. It’s like financial Yeah. Yeah. Financial trouble is, like, too much money, not enough money.

They don’t Spend enough. They spend too much. Like, it runs the course. And when he jumps in I’ve heard other shows that do that too. So they do, like, a voice over And pop in, give a little it’s like a sidebar.

Yeah. Exactly. And that I like it. However, From a listener standpoint, you can’t tell that from a commercial. He starts a commercial the same way.

So from a From that standpoint, it’s good for him. Yeah. But at some at some point, I’m like, oh, this is a commercial. And then I’m like, wait. Is this a because I tuned out.

Yes. And, uh, we we’re trained to tune out for commercials. Yeah. And then he’ll have a real ad in there, and I’m like, what what is this? Is this a sidebar?

Amberly: So I get the same issue where I’m, like, ready to, like, move it forward to click to click through the ad. I probably shouldn’t say that out loud, but to click through the ad. Right? Just okay. Bye bye.

And then I’ll be like, oh, wait. No. He’s talking. And then he’ll go right into an ad sometimes, and I’ll be like, oh, I just listened to an ad for a whole minute because I wasn’t paying attention to the entire thing. So I I completely understand that.

Yes. I that’s what I think too. Right? Sometimes, sidebars can be jarring Mhmm. As well.

So it can take you out of it, and then you have to jump back into the interview, and you’re like, wait. Like, as a listener, I’m no longer emotionally invested into what you guys are saying because I was tuned out for a second or whatever it might be. So I can see that being a pain point or good, depending

Doug: Yeah. And I think, ultimately, unless it’s absolutely Choir to do the sidebar.

Yeah. I prefer not to have them in. It’s kinda like an audiobook that you’re listening to Yeah. That has sidebars and you’re, again, you’re like, wait. What what this makes no sense to put this right here.

And it must be tough for the producers of an audiobook to take the format of the book and, like, it’s 1 that has, like, a lot of sidebars. Yes. Like a cookbook.

Amberly: That would be really tough. The parenthesis at the bottom, and then they go and, like, read off what They were gonna say.

Right. You know, they’re, like, doing a definition or some sort of, like, research thing at the bottom. Right. I’ve heard those being, like, said. Oh, really?

Yeah. And you’re like, wait. That doesn’t

Doug: Yeah. Okay. So I think the big piece here is most people will probably prefer Some storytelling Mhmm.

In it. And I I mean, an interview could have will have storytelling in it. So, like, the story matters, and I think, like, From from your experience doing FinTalks and, like, giving talks and speaking and stuff, like, you know, the story matters, Yeah. As much as, like, the actual topic. Like, you’re better off with, like, an interesting story Yeah.

With, like, a tiny, Small bit of information than a huge amount of information with, like, hardly any story.

Amberly: Agreed. Completely. Yeah. Okay.

What’s next? Niching down. So When a listener I guess, like, when someone’s coming to find your podcast does it matter if you’re more general, or or where should the niche be? Should it be, like, Stuff You Should Know where it’s the same format every single time, or should it be an industry niche? Or what does that look like?

Doug: I in the beginning, I definitely prefer niching down. Mhmm. I think it’s easier to, like, find your audience that way. Mhmm. And then you can Go layers up from there.

Because if you create a show, like, what what’s, uh, what’s an example of a maybe an early topic that you might cover? Can you just make 1 up on the spot?

Amberly: Yeah. Um, starting a business and, like, the financials and the mindset that goes behind it. Okay.

Doug: So that is fairly specific. You could niche a day on now to Starting something on the side while you’re working a full time job Mhmm. And go even farther, like and you’re a single mom. Right. Right?

So you can go all the way down there, super specific. But there are, you know, millions of people in that situation. Right? Right. And you you can go layers up.

Right? So you can cover something really specific and then generalize it And may maybe generalize it for another show, but I think niching down helps you cut through and find, like, the right people right away. Yeah. You may pick a little, like, wrong, and you’re like, oh, um, I accidentally picked, uh, like, college students that don’t have much money, and they They’re not gonna go to sponsors. They’re not gonna Yeah.

Uh, buy your products. Yeah. So it’s like, that’s a dead end. And I think, You know, people find that occasionally. I know, like, on this show, we talk about affiliate marketing often, and some people are like, oh, yeah.

I wanna have an affiliate marketing business around, like, books. I’m a big reader, but it turns out books don’t, Like, they’re they don’t cost that much. Yeah. So you can do it, but you have to have a really high volume of traffic and sales and all that. And the math is just tough to work out.

So even though they may love it, it’s more of a hobby because it potentially is not gonna pay off unless they monetize in other ways and have Book club situation, and then it’s a membership, and then Yeah. It’s it’s different.

Amberly: Right. And that helps you choose that path. Are you going monetization, or are you going the love of books?

Right? Right. And then that helps you to decide what that looks like. I think with all of it too, it’s just like, For all answers, so far, you’ve said, you can start here and then you go somewhere else. And I think that’s something to maybe say the quiet part out loud, which is It’s gonna change with time and with your own interest or personality or what you see works.

So I think anything you start with, You just gotta start, and then you can get better as you go. Right? Yes.

Doug: A hundred percent. Okay.

Because What whatever you think is gonna happen Yeah. Uh, you’re wrong. Right. So and the and the thing is well, you I’m not gonna repeat what you said because you explained it really The key thing with niching down is, like, try different stuff. Right?

Like, try to niche down for some episodes. Like, do other episodes that are more general. The key thing is, like, to try to brand the show so that it does give you the flexibility in the future Yeah. To expand or contract or whatever you need to do, and that could be that could be a key thing. Right?

So if you put, You know, something some derivative of Fintalks in there, then you’re, like, your Yeah. Your branding is around that. Yeah. And You can back out of it, but it’s much easier just to, like, make it general in the beginning. Yeah.

Amberly: It’s like this is finance topics. Like, talking about finance. Right? Like, that’s But Fintalks is. But Right.

Right. Maybe it’s not always that way.

Doug: And, like, with Mile High 5, like, we put Fi in the name. Yeah. But In the intro, and, like, Carl and I knew from the very beginning, we were gonna talk about, like, not the basics.

We’re either gonna talk advanced topics Or lifestyle Mhmm. That you run into post 5 because that’s where we’re at. Right? We’re not we don’t wanna and it’s been covered. Right?

The easy stuff has been covered really well by other people that gave a shit. Mhmm. And if we don’t care, it’s gonna come off. Like, you could hear it and see it very easily. Yep.

So Totally. And I’m gonna ask you a question here. Are you gonna do YouTube as well? Yes. Okay.

Yeah.

Amberly: I’ve got a face for radio. Yeah.

Doug: No. No.

You’re you’re lovely. Yeah. The, um I have a face for video. The and your teeth are we’ve talked about your teeth before. They’re perfect.

Amberly: They’re literally imperfect. I know. Your your your listeners don’t know because we talked about it in the other 1. But, like, they are so straight, never have braces. They told me I need them, and they’re, like, Yeah.

Doug: Impeccable. They’re great. Thanks. So white too. So the the point is oh, which will you put at The priority video or or the audio version?

Do you know? Do you care?

Amberly: So here’s what I’ve heard, and so maybe you can correct me. I’ve heard that podcasts don’t play well on YouTube even though, like, everyone I every guy I know listens to all their podcasts on YouTube, I feel like. Um, but I have heard that prioritizing YouTube for podcasting isn’t necessarily the best and that We should go to, like, just the audio portion.

Doug: Yeah. I I think some shows, like, do fine there, but it’s just, like, you have to catch the algorithm and, like, Yeah. Devi so I haven’t spent A long time like, I’m not trying to push my shows on YouTube. Yeah. And for For this show, The Doug Show, it actually does better on YouTube.

Okay. And I think the reason why is, like, I have a decent following on YouTube already Mhmm. From previous work that I’ve done. Right. Mile Hi Fi, it does fine, but it’s maybe 1 tenth of the overall downloads generally.

Yeah. The cool thing with YouTube is you can get Some discoverability that is typically not available for the audio version. And it’s just the nature of podcasts and directories and how they work. Mhmm. You can get a little more traction on Spotify.

I have a friend Who launched his show in the COVID period, and he he got a ton of traction on Spotify. Mhmm. And it, like, blew up over there. I’ve tried to, like, figure out why and, you know, it’s hard to tell. There’s not like, it’s hard to Understand what’s happening.

Like, we don’t get enough metrics and data as podcasters anyway. And then to try to, like, figure out And reverse engineer what someone did is super difficult unless you could just ask them about it. Yeah. So Yep. So anyway, video’s great though because, like, you’ll develop skills and, like Yeah.

There’s there there are a bunch of people who only listen to YouTube Yeah. For their podcast. It’s Yes.

Amberly: Interesting. Yeah.

My partner’s 1 of them. Like, my husband? Yeah. Oh, everything’s on YouTube. And I’m like, doesn’t that eat a ton of data when you’re, like, out and about?

Like, You know? Well, if you don’t just download the audio. Yeah. I know. Yeah.

Yeah. I’ve heard this. I’ve learned this. But before I ever asked that question Okay. I was silently judging.

Um, thankfully, we had unlimited data plan. But still, like, yeah, I was like, oh, what the like, I just listened to it on Google for me. It’s my Google Google Podcasts, they’re getting rid of it now, so I have to switch over a bit. But you have an iPhone. Right?

Yeah. It’s because I had a Pixel before. Okay. But you stuck with it. But I stuck with I mean, I am a creature of habit.

I’m not an early adopter.

Doug: The, um, the Apple Podcast app is is fine. Yeah. Like, I I’ve I I think they’ve improved it some, but I mean Yeah. It plays when I expect it to play.

So Perfect.

Amberly: That’s what you want. Yeah. I’m gonna move I’m gonna migrate everything over there. So you mentioned Like, when we talked about niching down niching down we talked about branding.

And I don’t really wanna go too much into this because I feel like branding’s, Like, you go to a brand person, and that’s their topic. Right? But what I had heard before was, you know, do you choose your name? So The Doug Show doesn’t have your last name, but The Doug Show versus Mile Hi Fi. Right?

Those are two very different ways of putting content out there And also have to do with monetization or selling. Right? Like Mhmm. I can’t sell Amberly Grant as well as I could sell, I don’t know, Fin Talks Even right? Right.

Um, and so where do you think on that?

Doug: Okay. I love that you asked about branding because I’m I’m bad at it, but I think I don’t think it matters as much which is most people will tell you. Especially, I mean, if you go to a barber and you’re like, do I need a haircut? Yeah.

They’re like, oh, yes. Yeah. You definitely do. And I’m like, I’m bald. Yeah.

It’s crazy. So for the Doug show, I was in a specific spot, And I would do you listen to the Bill Burr podcast or if you I have. Yeah. Okay. Yep.

So I listened to him For, like, several years, I’ve kinda I’m on and off right now. But he just named it after himself, and he talks about whatever he wants Yeah. Basically. He’s a comedian, and I’m not. And it’s completely different.

But I was like, I would like to be able to talk about whatever I’m interested in, so I’m just gonna call it the Doug show. Now I did go back after maybe a year or 2, and I renamed it officially to affiliate marketing and side hustles for from a Keyword research perspective. So if someone does search for something, it will pop up. Um, but the Doug show is still on there, and And that was intentional because I was like, I’m not gonna sell it. I’m gonna keep it.

Blah blah blah. Turns out, everyone has a price, So let me know. Yeah. Let me know. And the show that I’m gonna start and I’ll eventually answer the question.

The show that I’m gonna start Alongside you Mhmm. And other folks in the accelerator, it will be branded and actually created to sell. I’m planning on selling it. And I won’t have to do too many different things, but I will be very intentional to, like, have accounts, like, completely segregated from all my Other stuff. Mhmm.

So that someone could just I could just transfer the accounts to them, give them access, and we’re good to go. Yep. And A couple little admin things, but nothing huge. All that to say, I think Naming it something that is relevant to the topic area Mhmm. Is important, but this specific name probably doesn’t matter too too much.

Okay. Do you know if you’re going to Name it after yourself or have a branded name.

Amberly: I’m not sure. When I talk to my other podcast mentors We threw out Fintalks. No.

Not that. And I don’t think it’ll be my name. And we are looking at more, like, something a bit more inspirational than Then just, like, money Okay. Online. I don’t know.

Yeah.

Doug: Yeah. Yeah. Okay. Yeah.

And I mean, I had a couple I had a couple ideas from I I don’t have a name for my show. Yeah. Right? So I’m I’m probably gonna be record I’m probably gonna record, like, 10 episodes before I even have a name for it. Right.

Like, I I could figure that out later and just, like, redo the intro or whatever. But it sounds like maybe you wanna leave it open to potentially selling it in the future. Mhmm. Yeah. I I

Amberly: I’d be open to it.

I mean Yeah.

Doug: Yeah. Okay. So I would say definitely maybe, obviously, at this point, you’ve already arrived at, like, you wanna Not have it named after yourself so that you’re able to sell it in the future. Yeah.

So that’s that’s totally cool. And I think I mean, I I came up with a handful of ideas, and then I went to chat GPT, and I was like, give me, like, 50 more ideas. And I think just based on that, I’ll have something. Yeah. And then in the middle of the night, I thought I wanted the other day, and I was like, oh, that’s pretty good.

Yeah. And then I forgot it. Yeah. And so did you write it down? I I eventually, I remembered it.

Oh, good. You know how it is in the middle of the night. You’re like, alright.

Amberly: This is a great idea. I got it.

I don’t have to write this down. Like, I’ll remember. And then in the morning, you’re like, what the fuck did I?

Doug: Yeah. Yeah.

Yeah. So okay. So niching down Yeah. And okay. Okay.

So we covered that pretty well. Do you know what you’re gonna do then based on the answer I gave you?

Amberly: Oh I think for me, I think, like Like you said, there’s gonna be a little bit of a bit of everything in regards to the information storytelling and voyeurism. I don’t I I have more questions, but I’m I’ll talk about those in another day around, you know, different types of podcast, like, oh, an 8 minute 1 versus a 30 minute. And do you do those weekly or what?

But, yeah, that’s fine. And then niching down, I don’t I don’t know yet. I think for me, it’s gonna be, like, the stuff you should know thing where it’s, like, the format is always the same. It’s always gonna be the some sort of intro. It’s always gonna be some sort of, you know, maybe guest or or topic.

Or first of all, I’ll probably just talk about my life And then introduce go into the content. There’ll be some sort of, like, moment in the content. And then, Like, a a listener male type thing, and I think that will be for sure the the format of of, like, that niche kind of thing. And then the different types of guests may be in different industries. Like, I have friends who are in, like, the, uh, adult entertainment industry that I really wanna have and, like, have their voice on there.

And then I have people who own, like, finance businesses. You know? So that, to me, I think, is less important, but maybe that someone can always come and expect the same thing. Does that make sense? Yeah.

Doug: Yeah. It does. And I think so 1 1 area that Carl and I are testing out, because we used to start the show with banter. Right? Right.

And then we get into it, and it takes us a little while to get on topic. Mhmm. And we’re testing this right now. I think it’ll probably work better, but we get into the topic. So it’s like intro Mhmm.

Start talking about it, And then the middle of the show is where we do the banter. Mhmm. So we’ve hooked in theory, we’ve hooked people on the topic, and We haven’t turned off the new listeners because our our specific brand of humor is, well, very specific. Right. And some people don’t like it.

But if they listen to us for maybe 20 minutes and then they hear our banter Yeah. Then maybe they’re okay with it. Right.

Amberly: Well, that goes into my next question. Right?

Topic versus host. Okay. Like, what’s more important? Or is it both, or do people come for 1 and stay for the other?

Doug: I think it depends on what your goal is.

So for the shows that I like to listen to and the shows that I produce Mhmm. I think my charming personality is pretty important. Right. Like, it makes a big difference. And some people are like, I don’t care what you’re talking about.

Yeah. They just wanna hear you. They just wanna hear Yep. Me talk about it and know that I’m gonna go off on a tangent occasionally, and it’ll probably, Hopefully, it’d be a little interesting to them. Yeah.

And, again, back to Bill Burr, like, I would listen to him talk about, like sports, which I don’t care about. And I would I’m like, oh, this is interesting because he’s, like, telling stories and stuff. So With the the top and and the thing is you have to balance it. Right? Yeah.

The other part is probably half or more of the shows or or interviews. Right. And in that case, it’s like my personality is there a little bit, but you’re You’re highlighting a guest. In their story, hopefully. Mhmm.

And it is tough sometimes, you know, with people that are not They have never been on a podcast before. Sometimes it just like, you try to guide them a little bit, but, like, maybe they’re not good at speaking or telling a story or they kinda get scattered or they’re just having a off day. Yeah. So it makes it a little tough. And sometimes you have to carry Carry that and guide them a little bit more and just, like, end a little sooner sometimes.

Yeah. So I think I think for me, I definitely say the host is is pretty important. And Right. The new show that I’m gonna do, I’ll have to Subdue my personality a little bit. Yep.

And I I mean, I think it’ll be okay. Like, that’s 1 of the challenges that I’m gonna have is figure out how to If I if I am successful in starting the show, growing it, and then selling it Yeah. To transition To a new host or whatever whatever the new owner wants to do it. Right. Exactly.

So, yeah, as far as, like, you know, you you’ve been doing FinTalks For 3 years. Right?

Amberly: I’m on 4 in March. 4.

Doug: 4. Alright. So do you think the topic or your personality is most important? And I’ll just leave it open

Amberly: Personality. Okay.

I know so many people who have attempted to do weekly conversations with their paid like, already paid audience. So either they you know, I know people who’ve literally sold 500000 dollars worth of courses every single year, and they can’t get 20 people on a call. And I can get 53 people on a call every single week. So, there’s something about the way that I run it and what I do that I think brings it in. Topics are important, but I think they’re less important than the community that I’m building through my personality and stuff.

Doug: Yeah. Yep. So so for the show Well well, it’s good for you, right, at that point because then, like, if people are coming along for, like, a specific meeting at a specific Time. Like, there’s a good chance it’ll be much easier to for them to just listen to you Yeah. By yourself or with someone at They’re, like, at their convenience anytime.

Right?

Amberly: Yeah. Okay. Yeah. And I think it’s interesting that podcast and I don’t know if this is actually a general statement, but podcast Don’t do as well on YouTube.

Because from my understanding, most people go to YouTube and fall in love with the host of the channel. And, like, you can kind of move your YouTube like, you know, an Instagram account should only be about real estate and, like, stay real estate forever. You know, if you started a real estate, um, YouTube, It doesn’t have to stay that way because people come for you. And you can actually, from my understanding, move your topic a little bit over time, And people don’t unsubscribe or get annoyed. And so it’s really interesting that though podcasting is not just about the topic, it’s actually about the host, More often than not, doesn’t do so well on there, if that’s a kind of a general statement.

Yeah.

Doug: I think you could find examples of both. Yeah. Where someone tried to shift their audience into something else and their Maybe their subscribers don’t go down. Right. But, like, the views go down on any on their future videos on the new topic.

Yep. Um, and then I’ve seen other examples where, like, They switched topics and it blew up. Yeah. Right. Exactly.

It was, like, the right time. So Right. Right. Right. Yeah.

But that said, like, It depends on the type of channel too now that I’m thinking about it. Because, like, 4 vlogs Yeah. You might get hooked to the personality, and then you follow them other places. And then they could talk about something completely different, and then it Fits exactly what you’re talking about. Yeah.

So Yeah. That makes sense. But but overall, I mean, I think it’s much easier in the the way I’ve tried to, like, Do my shows and then, like, have a business around it and have it sustainable. Like, I’m just doing the stuff that I’m interested in, And it might cost me you know, revenue or some other thing, but, like, as long as I’m still moving forward and happy with what I’m doing, I’m like, That’s better than me, like, doing something I hate.

Amberly: Totally agree. Yeah. So I mean, like, yeah, what’s the point? Yeah. You can make all the money in the world, but if you go to your job every single day and you hate it, there’s no point.

Doug: Yeah. In the end. Especially if you’re, like, you’re making up your own jobs. Literally.

Amberly: Yeah. Like, you’re an entrepreneur.

So you’d mentioned, you know, like, Guests sometimes are they’re sitting there. I’ve I’ve heard podcasts where, like, oh, man. Like, the hosts are really carrying it, or the guest is really carrying it for the host. I’ve I’ve stopped listening to podcasts because of that. Um, we’re like, oh, let’s go find that guest.

Uh, and and How important is the role of a guest, and how important is a big name versus a small name? Like, you know, do you wanna focus on trying to get big people on, or Or is that kind of a a waste of time?

Doug: It sort of depends. I think, generally, it’s probably gonna be a waste of time. Mhmm.

It depends on how big they are. Mhmm. So I’ve had some guests on that They have a really big show, and maybe they do 3 podcasts per week. And I have them on my show, and I’m like, oh, it’s gonna be great. Mhmm.

But it turns out they’re producing so much content on their own. It’s kinda saturated. Like, people don’t even have time to listen to all the stuff They’re already doing. Mhmm. The other side of that is you might interview someone They’re just doing a book tour.

And then they’re on every podcast out there, and then people it’s like again, it’s saturated because people usually listen to multiple podcasts. And if you’re just getting started, then chances are they’re they’ve heard the person already. Some people like that, and they’ll listen to all the interviews, but I usually get an like, I I get disinterested in listening to that person again because they’re just telling the same stories. They have the same topics. I already know their book’s coming out.

Yeah. They’re spoiling the whole book. Like, there’s a number of reasons I hate the book tours. Yeah. And although if I have a book come out right now, I’m gonna do A hundred percent.

Amberly: That’s how you’re gonna sell your book. Talk about marketing.

Doug: But Yep. The big thing is, like, if you could have good stories. Right?

So it does come back to stories. And I’ve talked to a bunch of people and your mentors actually too where they’re like, Yeah. I had the big guest. It didn’t work out like I thought. But this other person that no 1 knows, no one’s heard the story at all, like, that 1 got shared like crazy, and it’s, like, More downloads than anyone else.

Right? So it comes down to the story and whether, like, people are gonna talk about it and then share it with someone else. Yep. And that’s really I mean, if someone shares a podcast, that means it really did impact them because there’s a lot of friction to, like, Share it, and then for the other person to actually listen into it. Yeah.

So, really, I mean, you just kinda gotta do your best. That said, when you are starting out, Especially, like, you have a handful of contacts Yeah. In various industries that Can help share your show. Mhmm. And it will be good to have people that are, like, just a step or 2 or 3 ahead of you Yeah.

To to share it out there. Like, if you go too far, like, it’s hard to make the contact anyway. Mhmm. But Those people will probably have, like, a little less traction for you Yeah. At least from my experience.

Yeah. So, Well, as a listener, what have you observed about, like, big guests versus small guests?

Amberly: I don’t listen to a lot of the big guests, To tell you the truth. There you go. Yeah.

It’s I don’t I know their stories. Yeah. I I guess maybe I don’t know if there’s something interesting to Come out of the story. And so maybe for me, that’s why my for I think format’s so important. If I’m coming to a podcast, I know, like, okay.

Well, stuff you should know might get some really fun information out of there, or they’ll be, like, really witty or bantery about it. Right? So maybe that’s part of it. But I I don’t really listen to the big I honestly don’t listen to a lot of the big podcasts, and so then I don’t really care as much when they come on other people’s shows. Um, I think for me, storytelling is probably the most important part.

Like, if you’ve got a big guest on and they’ve said all the things before, what new can you bring to this, Um, so that people find it interesting. And even to your point, uh, I was a guest on 1 of the a show of 1 of our friends in the FI community, and They’re like, oh, you are our most watched or listened to episode Oh, really? Up until that point they just started their podcast and they were, like, I don’t know, 15 or 20 in. Yeah. And I and, like, a couple afterwards, and they said, yeah.

Yours was the most, like, listened to, and people keep sharing it. And so it’s like a relatable story that I had told. I probably have to go back and listen to it even though it was. But relatable story that that for some reason, mine was constantly coming up for people Even though I was, like, not really their full niche, like, their their audience. But yeah.

Doug: I think I know who you’re talking about now. Yeah. The Interesting. And I wonder sometimes obviously, the topic area should line up with the title, but titling it is really important.

And 1 of my friends, It’s Andrew Gencola, who’s been on the show. Oh, you met Andrew down in Florida. Yep. Florida. In And New Orleans.

New Orleans. Yeah. Yeah. It was hot and humid there. So Yeah.

The thing that he did Completely lost my train of thought.

Amberly: Titling the Titling.

Doug: Yeah. Yep. So he titled his podcast how you would title it on YouTube.

Yeah. So there’s a little bit more I mean, maybe we should have been doing that anyway, but sometimes you get You’re, like, too explicit, and you’re just like, here’s exactly what we covered, or you’re not using the sort of marketing ideas that we know They can get clicks because people put it on YouTube. You only have, whatever, 50 characters and, like, fit it in there, make it as interesting as possible. Right. And He titled it that way, and, like, you could tell a difference.

I’m like, oh, wow. These are great titles. We need to do more of that. Yeah.

Amberly: That makes a  lot of sense. So I wonder matters.

Doug: Yeah. So I wonder if that specific title was, like, better than some of their others Yeah. And, like, got traction

Amberly: Yeah. So It was kinda kitschy.

Yeah. Yeah. Alright. Mhmm. Okay.

So this is a personal question. So I have a meeting with my other podcast mentors next Friday. And I have 0 name for my podcast. I think my concept, as we have already heard, is, you know, a little little iffy in regards to how I’d actually throw an episode together. I did buy a 1600 dollar laptop, though.

So, I mean, like, you know Do you have a microphone? Yeah. I’ve got a microphone. Okay. Yeah.

Yeah. We’re good. I have headphones that I think work. What should I do by next Friday to look like I’ve actually done something on this? We don’t we didn’t set any goals.

We said we’d just start. Okay.

Doug: Yeah. I think if you That’s it’s a great question. And well, first, I have a follow-up.

Why do you need other mentors? Who are these jokers? Right.

Amberly: Yeah.

Doug: Ugh.

Gosh. They’re great guys. They’re great guys. I know. The I think if you have Maybe 10 potential shows, like Yeah.

Sort of titled up with outlines. Yeah. And it could be 5 or whatever, but Just different topics that you’re gonna cover Mhmm. And kind of know what you’re gonna cover. If there’s gonna be an interview, like, say, I’m gonna line this up, and here are the questions that I have as well.

Mhmm. I think that would because that that’s a big piece of it, like, the preproduction and, like, getting ready. Yeah. And I think When we’ve recorded together, if I remember right, you did all the work. Yes.

A hundred percent I did. So that so I know you could do a good job at it. Right. But, I mean, I I knew that you were gonna do it. We agreed to it ahead of time.

Right? So, but the point is, like, if you don’t prepare and then you just show up for a show and you’re like, alright. We’re gonna record I mean, I know you’re not recording with them or anything like that, but, like, The preproduction is super important. And if you put the time in before you start recording, before you do a solo show, it’s gonna turn out So much better. Yeah.

So I think that is is key. The other part and I don’t know. Like, Some people could make a big deal about the launch. And I for my new show, I am. And I like, I’ll eventually share it on this podcast.

Right. But I’ll share it with you in the accelerator, like, specifically what I’m doing and why and why it may not be a good idea for you or our other friend that’s in there also. It I like I’ve done I’ve launched 3 podcasts in the past, and I’ve recorded hundreds of shows. So I could do something a little bit different then you guys can’t Yeah. Just because of that.

Yeah. And all that to say, you might have some loose plan on What you wanna do for the launch Good idea. As well as a target date. Okay. And you could plan pretty well.

So you could kinda back into, like, what is actually possible. Yeah. The biggest thing, whether it’s podcasting or anything else, And I think I think you’re gonna like this. You already know this. It’s just, like, do what you say you’re gonna do.

Yeah. Because there’s nothing more annoying, especially in, like, a professional setting where it’s, like, people don’t do what they say they’re gonna do. Right. And it’s annoying in on, like, a personal level. Yeah.

But, like, when you’re trying to do something professional and People are like, oh, I’m gonna do this and I’m gonna do that. And you’re like, oh, I’m gonna launch this and I’m gonna do these interviews by this time, and you come back in a couple weeks. And they’re like, are you even serious about this? Or is everyone wasting their time? Yes.

Amberly: and that’s what I don’t wanna give them the impression. Although, we said they know that I’ve been, like, nauseous for 2 months straight and so I don’t do anything right now. I told them specifically, like, I cannot even my brain doesn’t work until January, Maybe. So, like, I was like, we are not doing anything. Like, I won’t do anything until January.

Um, I did tell them I was meeting with you. And and so, thankfully, there’s no outline for what I’ve promised to do this, but I also I’m a work ahead student. Like Mhmm. Like, it took me a million years to go to university, but when I did, I got straight a’s. Right?

So so for me, it’s like I wanna show up to that meeting showing them that I actually care and that this 1 year of mentorship actually is gonna mean something because that first impression really matters. Right. If I show up being like, hey, guys. Not really sure what you know, we talked about some stuff, but I never really did anything. Makes me feel like I’m not doing a good job as a mentee.

Mhmm. Yeah. So that’s real that’s really helpful. I think those 3 things are, like, literally perfect. If I came to that if I was a mentor and my mentee came with these 3 things, like, we can work off this.

We can’t work off nothing. Thanks.

Doug: You’re welcome. The other part, which I think we’ll get into a little bit more, but I’ll Skip ahead to the format. Right?

So I said, hey. Come up with, like, 10 show ideas. Yeah. The secondary layer on top of that is, like, Hey. I maybe went to experiment with these different formats.

So some are straight straight ahead. Right? It’s like solo. Essentially, you’re you’re reading a prepared like, it could be a blog post. Yeah.

Yeah. It’s like a speech. Like, you have it, and The other interview is pretty straightforward, but you could have some, like, more experimental type where you’re like, hey. I just wanna test this out, and maybe you, you know, Check out some of their shows. They do some different kind of formats.

Yeah. And, you know, test it out. You may realize, but that would be the secondary layer where you’re like, I wanna do this topic, but I want it to be a reaction to what the experts say.

Amberly: Yeah. Something like that.

Yeah. I like that too because I think what’s happening for me is that my brain is in every direction. Okay. Well, I need a name. Like, I need a I need to update my website with the podcast information.

I need to have, like, an intro and an outro and a and song associated with it or what right? And it’s like, what actually matters? And I think for you, what you’re saying essentially is you just need some ideas to get started with, and then, Like, the rest we’ll figure out. I eventually, I’ll have a, like, an intro that might be the same on every podcast. But having 10 topic ideas actually takes work.

And, like, that that shows that, like, okay. Well, I can actually record these 10 and Figure out the rest afterwards. And, yeah, like, I I like that. I I added on my little list here. It’s like, I wanna do a kind of the chat GBT thing as you mentioned and just come up with a bunch of names that I can just, like, run by.

Yeah. And I like that idea of a launch plan. Like, okay. I’ll get all this stuff done if something’s set in stone, and then, you know, we’ve got, Like, a date to work towards. So that makes a lot of sense.

Yeah. I appreciate it. Um, this really goes into my next question though, which is procrastination. So in the finance world, Um, and the coaching that I do with people and and stuff like, getting people to take action can be really difficult. And I I joke right now that I bought a laptop because I find that is such a thing I hear.

I need a planner for 20 24 so that I can, like, You know, do my goals for 20 24. Like, you could have started your goals December 20 fifth. Like, it didn’t really matter. Right? Like, start today.

One of my strengths is that, like, I build the parachute on the way down. I am someone who’s like, screw it. Like, I’ll just jump in, see what happens. Yeah. I just created a cruise for 63 people.

I’ve never been on a cruise. Right? Like, this is great. I love that. It’s so funny.

So this is me. Yeah. Um, so I’m I’m a jump runner. But I found with this podcasting, like, literally 2 and a half years ago, I planned on starting Podcast. I finally ended up starting a podcast 5 years ago.

No joke. I remember walking around the thing, and I was like, I think I’d be good at podcasting. I’m like, that’s what I should do. And then it was, like, a year and a half went by, And then the pandemic hit, and then I started FinTalks. And that was, like, my version of of podcasting, I guess, for myself.

Still thought about Running a podcast 3 and a half years ago, and then 2 and a half years when I talked to you, and then I thought about it forever. Clearly, life maybe just wasn’t the right timing, but I also there’s something about me that’s been procrastinating this thing. I don’t know how to do it. It’s a lot of work. I’m I’m not afraid of work, but it’s work I don’t know how to do.

So what is, like, your advice to someone who might be not signing up for your accelerator or, You know, not sure what to do just to, like, stop that procrastination station.

Doug: I do that sometimes too. And I was talking about starting a new show Yeah. For a little while. And what I did was I started telling people on this show Yeah.

And then I was like, I could do an accelerator, and then I just jumped in just like you said. So you’re doing all the right stuff. And I I literally launched the accelerator. I was telling you, like, the worst week in in that you could possibly launch anything between Christmas and New Year’s. Yeah.

It’s like people are tapped out. They’re not checking their email. Yeah. And I’m like, you know what? Actually, to your point, I was like, I can’t put this off.

Like, I can start it now Mhmm. Or, like, put it off, and I’m like, I’m gonna fucking do it. Yeah. Yeah. Yeah.

So I, like, set everything up. You know how you work, and I think, you know, based on what you said, You can procrastinate some now now the time is a little bit better, and you’ve seen other people around you. Like like me, I started my show in 20 19. Yeah. And I had thought about it for, like, 5 years before that too.

And I was like, okay. But now I’m like, I have years behind me. Yes. And I have a I have a whole catalog of stuff that I’ve done. And 2 things you mentioned.

You were like, I bought a laptop. Right? So there’s a sunk cost in there. Mhmm. That is motivating for me, and I think that’s probably motivating for you.

Amberly: I actually didn’t wanna open the laptop because if I felt like if I opened the box, Then I had to commit to this. Yes. And I couldn’t return it. I couldn’t, like it was, like, time. And so I literally I got it, like, through FedEx meeting, like, the next day.

It’s Apple. It’s amazing. Paid, like, hundred and 3 dollars for shipping, like, right to my door. It was amazing. You know, and then my my husband’s like, no.

Open it, Amberly. And I was like, no. Like, I can’t open this. Like, this is too nice. It’s too new.

I don’t buy new things. Like Yeah. Oh my god. And then and then I literally was like, this means I have to start a podcast. And 1 of the reasons why I bought a laptop just for everyone to know is not really I I’ve been work using my work laptop forever, and I can’t access even, like, Airbnb dot com because they’re, like, locking down on you using it as, like, a personal thing.

So I was like, okay. I should get my own. Anyways, so yeah.

Doug: So it’s for real.

And I forgot that you often buy I I usually get refurbished or used stuff, but, like, yeah, brand new, like, MacBook I know. Is, Yeah. It’s it’s serious. Serious shit there.

Amberly: So I mean, yeah.

Doug: So sunk cost. Yeah. So sunk cost, really good. Like, You know what motivates you. The other is the accountability.

So and you’re getting it on on 2 fronts. 2. Yeah. Yeah. So you have your other mentors Yeah.

That are working with you, which is a when you told me, I was like, this is that’s crazy that they’re doing that. And I guess they help people out occasionally.

Amberly: They take on 1 person a year.

Doug: That’s cool. Yeah.

Super super nice, guys. And then you sign up for the accelerator, which is more accountability. Yeah. We’re meeting weekly for 10 weeks. I’m launching a show at the same time, so I’m gonna be going through like like I said, I don’t have a name for the show.

All the struggles are, like, setting The website and the hosting and Right. I’m gonna set up the podcast hosting on And a on a A new 1. Because A new 1 that I haven’t used. Sell it. Right.

Yeah. Yeah. So it’ll be on a different account, but it’s also a company that allows you to put in dynamic ads, which I think would be you were saying that. Yeah. She with with yours as well.

Yeah. And I haven’t done that before, and I know there’s gonna be more overhead related to that just because, like, you have to insert ads. So I have to record something separate and then, I think, say where it needs to go in. Yeah. Once we get the system down, Yeah.

Not a big deal, but it’s still, like, more overhead than just, like, record, upload Right. Which is basically what I can do now. Yep. Yeah. Yep.

Yep. Yep. So yeah. Um, and I think the other part is, like, you have You know that you wanted to start a podcast for years Mhmm. And you’ve waited, and now you’re like, now’s the time.

So Mhmm. I think I think you’re gonna be okay.

Amberly: Yeah. Thanks. Fingers crossed.

Doug: Yeah. Yeah. And for other people, you know, your question It was perfect. You know? What should people do?

Like, figure out, like, how you’re accountable if you’re intrinsically or externally motivated. And, like, A a lot of people it’s it’s a little bit different and maybe I mean, I don’t have a chip on my shoulder, but some people have a chip on their shoulder and they’re like, wanna show everybody you’re some specific person. If that motivates you, like, lean into that. Yeah. Um, you know, hopefully, good spirited.

Yeah. But Sometimes you have to figure out what you have to do specifically

Amberly: Yeah. Totally. For yourself. Yeah.

I really like that. I think that’s, like, all parts of our life is to figure out what really motivates us. And for me, that jumping in, like, if I just start, Like, I’m pretty good at being consistent after that. I just have to make that choice. Yeah.

And for me, I just there was just too many unknowns in the beginning, and I think that’s what with a lot of people were. Procrastination is just gathering tons of knowledge without actually making action. And so for me, I just never gathered the knowledge, And that’s what my that’s why I have 2 different types of mentorships right now. Right? Was that I was like, okay.

I need to pay. And the other one’s a whole year, so that’s completely different than what you’re Offering. Yep. Yeah. Yeah.

Yep. Okay. Cool. So we kinda already talked about format. So but, uh, so I don’t really have much to say there anymore.

But, Like marketing, you know, you’re you’re launching maybe I have an email list of 600 people, so that’s, like, pretty sweet, you know. 3 of them will listen to my podcast. So how do you market it, obviously, to your your your own people, but outside of your group of your network?

Doug: So you have the email list. So that that is, like, a huge head start.

So you’re gonna be able to get traction, like, right away. Yeah. And The other part is you’ll be able you have a fairly big network, so you’ll be able to lean into that a little bit. Yeah. Otherwise, hands down, the best way to grow a podcast is through being a guest on other shows.

That’s what I was wondering. Okay. Yeah. Yeah. So The good part is you have connections, and you’ve already been on several shows.

Yeah. There’s some, actually, very big shows. How many shows have you been on as a guest?

Amberly: I guess different ones, maybe 7.

Doug: Okay. Yeah. So you you could actually go back to those because it’s been a while for some of them, and you could say, hey. I have this new story or topic or you gotta come with some story. Right? Yeah.

But you could say, hey. I would love to talk about this. I’m launching my new show, and they’ll they’ll be happy usually to share your links and whatever. Yeah. And you’ll get even more traction if you have a couple episodes Done.

Right? So back to the list, and you’re like, ah, you know what? I’m launching a new show. You could check it out. There’s a specific episode where I talk about blah.

Mhmm. And it’ll be it’s really it connects with this topic that we covered today. Yeah. So you give them Something very specific. Yeah.

In the, like, blogging world and email marketing world, This is basically like a lead magnet or a content upgrade. Right. Yeah. More of a content upgrade, which You’re telling the listener in this case, hey. If you wanna do like, if you like this, if you want more of this, like, go over here and you could check it out.

Yeah. So, like, any idea that you run into, like, again, email marketing or general marketing or whatever, Figure out the analogous kind of marketing plan for podcasting. Yeah. Right. Um, and then this this would be, like, Guest posting on someone’s site and then saying, hey.

If you want more of this, here’s this very specific thing that is related to the topic that you’re interested in. Right. Otherwise, There’s no connection. Yeah. Right?

It’s just, like, more random.

Amberly: Don’t don’t be like, oh, join Fin Talks. It’s like, come here. And then if you like my shit, then you can come join FinTalks Yep. Through me.

Yeah. Yeah. Yeah. That makes a lot of sense. Okay.

Yeah. I think for everything. Right? That’s why people do book tours. Right?

Yeah. Podcast. Yeah. Podcast tours. Sorry.

Uh, for, like, their book and stuff. I guess my my very last question really is, um, more of a, like, a process based question, which is, I’m a project manager. You are a project manager. Do you find I mean, obviously, that helps. Being an organized person, Like, helps with being consistent with with content.

Are there things that you have found that based on your personality or your past experience with as a PM or Jira helps you stay organized and consistent with your podcasting?

Doug: Most of it is around, like, templates Okay. Yeah. And systems in general Project planning. Yeah.

I manage my content calendar on Trello. Oh, yeah. Very easy. And I’ll share the The board with you so you can see exactly what I do. You could simplify it, make it more complicated, whatever.

But, generally, it’s very easy to see, like, Here’s our ideas. Here’s preproduction. Yeah. Here’s postproduction. Here’s scheduled.

Here’s published. Yeah. Here’s just templates. Yeah. And you could have templates for the format of the show.

Right? You come up with 4 formats, And then you could I mean, potentially, you could use, like, chat GPT, plug in who you’re talking to, their bio. Right. Maybe even a transcript of, like, something else they’ve already recorded Yeah. Yeah.

Another interview and say, here’s the template. Here’s the format. And then, Like, use that system. And then, again, just from a process perspective, it’s like you figure it out once, you could do it, And then maybe you could hire an assistant to do that. Yeah.

So all you have to do is show up Right. And record the show. Like, you don’t even have to do The research and preproduction Yeah. Stuff that we talked about before. I mean, you should read over it, and the more time you spend on it, the better it’ll be.

But you literally could, like, show your assistant, Go download an interview that they did somewhere else or, like, their bio Yeah. And just, like, feed it into the system, and then you just have, like, a one-pager outline for the show.

Amberly: Right. Yeah. I think so though I’m a PM, I find I’m really good at fixing systems that are broken.

I’m not the best at creating new systems, and it’s been like that my whole life. I’m really bad with finding my resources and then using them. So, like, I forget Trello exists. I used to use it all the time for Instagram. So unless it, like, pops up on my computer, which is what I’ll have to do, my new computer, um, and, like, have it pop up, like, then I’ll actually use it.

Again, with I’m still using Google Podcasting when it’s, like, going away, and they’re like, hey. Just FYI. You should probably start using something else. I’m like, yeah. Yeah.

Sure. Once you’re done, then I’ll actually go do it. So I think I forget that. And something I started doing with my in person FinTalks event is I save my emails that I send out to everyone. So every year, I’m not creating a new email Of like, hi, everyone.

Welcome to Fin Talks weekend. Da da da. Right? Here here’s your itinerary. It’s like all I have to do is plug and play the new dates and stuff.

So I’m getting better at that, But that is definitely a weak point of mine that I need assistance during our accelerator to to be reminded. Like, use your tools. Use your tools. Perfect.

Doug: Yeah.

Yeah. And, like, I was gonna say it’s covered up right now, but I usually have, like, my multiple Trello boards for various shows right there. So at any given point, I could just, like, look up and see what’s going on. Right. Well, the good part with with the accelerator or just otherwise.

Like, you could find other resources and stuff, but you’ll get, like, a template for something. Mhmm. And then you just customize it for what you need. Because it’s not gonna be exactly right. Yeah.

It’ll just be a general template like normal, and then you could tweak it Like, you like, you can do. It’s much easier to, like, tweak the the slightly broken or imperfect thing, and then you’re good to go instead of, like, generating it from scratch. Yeah. So cool. Anything else you could think of?

Amberly: No. I’m I know that once I get into this and I get my routines down, I will feel a lot less overwhelming, um, and I and I look forward to it. And I think I’m mistaking some excitement, Some anxiety, all that fun stuff that I think when we try something new Yeah. Adventure can feel weird.

Doug: I agree. I was gonna say, like, 1 thing I’ve been dragging my feet on. There’s gonna be a lot of interviews for my new show. Mhmm. It’s gonna be in the SEO and marketing space, but kinda Higher level. So it’s for professionals in the industry.

Again, I’m gonna sell it in the future, so I want it to be, like, Yeah. Sort of yeah. I wanted to be pros Yeah. Not casual folks. But I’m gonna do a lot of interviews, and 1 thing that I need to do is just, like, create the list of people that I wanna interview.

But I have a very specific target. Half of it’s already done, um, or at least I know where I’m gonna do the research, but I just haven’t. Yeah. I haven’t made the list. Yeah.

I haven’t sent the emails. I haven’t done some of the preliminary stuff that I need to do. So, like, the accelerator is gonna help me too too because I have to, like, I need to do the interviews and there’s some, you know, specific time where I should launch, which gosh. I said it’ll probably be the end of February, but it might push it out. Like, it’s kinda arbitrary.

I might push it out a little bit farther just to have A little bit more time. Yeah. And you said q 1. Right? Like, that you’re probably gonna do it?

Amberly: Yeah. Okay. I’m thinking March. March. Like, end of March.

Okay. Like, at the latest. Okay. I feel like I can launch I’m I’m okay with people coming along for the journey of, like, this isn’t the greatest at the very beginning Because people normally like me. And so I wouldn’t be, like, total shit content.

But I’m okay not having the most refined perfect Thing out there in the beginning because I do think people like to be like, I listened to it from day 1, you know, when Yeah. She didn’t even have an intro or something like that. Right? Yeah. Um, so I think for me, I just gotta go.

Doug: I just gotta go. I think it’s fine. Yeah.

We launched Mile High Fi, and it didn’t have an intro for maybe, like, 80 episodes or something. You’re like a hundred and 10

Amberly: Yeah. Yeah.

Doug: Yeah. Like, it was it was, like, over a year. Yeah. Yeah. Yeah. And I was, like, I really wanna record 1.

So Yeah. So yeah. Yeah. You could figure it out along the way.

Amberly: That’s, again, why my, like, other mentors the reason they’re there is more for refinement.

Like, you are the accelerator of, like, okay. What is all the pieces that I need to know to launch this thing and get it out there, um, and how to do it without making all the mistakes and, like, racking my brain 24 7 where this is an exhausting because I don’t have that mental bandwidth right now to put into it. And for them, it would be like, okay. I’ve started launching something. Alright.

Now let’s get that intro figured out. Let’s get that website. Let’s change a name is not very good. You know? And that’s really what I’ve talked to them about, that that’s their role in all this is to essentially be, like, critiques of The podcast Got it.

And guide me along that way. And that’s why I signed up for you is because I didn’t feel like Using their time to try and only meet with them weekly and figure it out on my own for 5 months before I launched didn’t feel like it felt like a waste of time for all of us.

Doug: Perfect. That makes great sense. Because and I think part of it with with me specifically is, like, The refinements like, I’ll do some refinements, but, like, looking at it more from a sustainability standpoint where, like, can I produce shows for, like, multiple years?

Yeah. And for me to do that with a small team of, like, like, 1 assistant that helps me a little bit Yeah. I can’t do the extra stuff to refine the show. So they’re perfect to help refine the show. Yes.

But I’m like, I’m not gonna do that because it’s not my it’s not my thing. Yeah. Yeah. Exactly. Yep.

Yeah. Yep. Perfect. Okay. Well, cool.

We will, um, probably have future conversations. Uh, we could catch up with you in a few weeks or months or whatever seems appropriate. If you are interested in the accelerator, I’ll put a link. And if we happen to have already started, it might be okay for you to still join in depending on how far along we are. Mhmm.

So you can shoot me an email feedback at doug dot show, and be sure to check out the link in there. So, uh, Amberly, before we go, where should people find you?

Amberly: Yeah. Amberly Grant dot com. I have, like, cruise info.

If you ever wanna join us on Cruise is we’re trying to keep it pretty cheap so that everyone can join and have a great time. FinTalks, if you ever do wanna talk money with random people online who will become your Friends, so, you know, sorry. You can go in Amberly Grant dot com slash fin talks. Thanks. Yeah.