Doug discussed the various strategies and techniques that he has used to build his personal brand and online business. He started off by sharing his experience with the Dvorak Simplified Keyboard and how it has helped him to reduce the strain on his hands while typing. He then moved on to discussing the importance of having a personal brand and how it can help individuals stand out and be recognized for their unique skills and expertise. Doug also talked about the importance of creating various types of content, such as blog posts, videos, and podcasts and being consistent in creating and publishing content, which has helped him grow his audience and establish himself as an authority in his niche. He also discussed the importance of building an email list, networking, having a clear and specific target audience, creating high-quality content, having a consistent content creation and publishing schedule, having a clear and compelling message, being authentic and transparent, experimenting with short form video content on YouTube, and the challenges he faced while creating thumbnails for his videos on YouTube.
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