Doug talks with Evan Porter about zero and low search volume keywords.
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Evan Porter – Zero Volume Keywords – DS074
Hey Doug,
Loved the podcast. I’m glad we linked up on LinkedIn because that’s how I found it! Thanks to Evan for sharing his experience.
To add in my own experience:
I actually went after a zero search keyword because I was positive the tools were wrong (I also searched all of the variations I could and they too came out as 0, so I don’t think it was a phrasing fluke). It was for a high-end product that I use often. I did a search and Keyword Anywhere said 0 searches. I checked a few other tools and they also came back as 0.
I created a landing page for it and added in an affiliate link and it was actually quite successful. Others have since crowded in on the phrase and the site I tested it on was a pretty weak site, but it was neat to pull $100-$200 in affiliate revenue out of a test on a supposed 0 volume keyword.
Once again, thanks for the great podcast. You do a great job. I look forward to our paths crossing again!
Sincerely,
Kris Phelps