Doug talks with Olga from SEO Sly. They discuss the intricacies of creating and launching online courses, particularly in the ever-evolving fields of SEO and digital marketing.
Key topics include the challenges of keeping course content updated, strategies for sunsetting outdated courses, and the most effective ways to build trust and drive sales through newsletters, YouTube, and LinkedIn. They share practical advice on pre-selling courses, structuring content, managing email sequences, and optimizing sales pages.
- Olga’s Course
- Coupon Code LATEBIRD
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- Kajabi
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- DS534 Transcript
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