Surviving Google’s Preference for Big Brand Websites – Ricky Kesler – DS 521

Doug continues his discussion with Ricky Kesler about thriving in a digital landscape where Google favors big brands. They explore strategies for starting and growing a brand through blogging, YouTube, or social media.

Ricky emphasizes the importance of building authority and trust within a niche community and touches on monetization strategies, including digital products, community engagement, and video-first content creation.

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• Mile High Fi
• RankingRevolution

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